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A Shell Company Road Map
The Shell Petroleum Company has always supported motoring and motor sports worldwide. This map is an example of their support, for accurate maps in Malaya were always in short supply and Shell filled the gap with a series of three maps covering the Peninsular of Malaya.
All in English, this map covers the central section from Taiping in the North to Kuala Lumpur in the South and shows the street map of Ipoh. The cover advertises the different brands of Shell Oil available from Sealed bulk cabinets.
Historically, although the exact date of the company’s arrival in Malaya is not known by our researchers, Shell has a long history in Malaysia having been in this region for more than 100 years. They have used the Shell emblem throughout that period and the word’ Shell’ first appeared in 1891, as the trade mark for kerosene being shipped to the Far East by Marcus Samuel and Company.
This small London business dealt originally in antiques, curios and oriental seashells. The latter became so popular – the Victorians used them to decorate trinket boxes in particular – that soon they formed the basis of the company’s profitable import and export trade with the Far East. The word was elevated to corporate status in 1897, when Samuel formed The “Shell” Transport and Trading Company.
The first logo (1901) was a mussel shell, but by 1904 a scallop shell or "Pecten" emblem had been introduced to give a visual link to the corporate and brand name.
The Shell Refining Company (Federation of Malaya) Berhad was formed in 1960 and is a public listed company with 49% public participation.
This information has been adapted from http://www.shell.com/home/content/my-en/about_shell/dir_aboutshell_0313.html