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An Anchor Beer 25th Anniversary Pack Of Playing Cards
This pack of cards (left above) celebrates the 25th anniversary of brewing Anchor Beer in Malaysia. It carries the slogan 'For 25 Smooth Years...Cheers'. The pack measures 9cmx7.5cmx0.75cm.
The second scan, donated by Ipoh Remembered, is of a 1935 advertisement, which is interesting as it still bears the name Fraser & Neave Limited was still being used, although Malayan Breweries were already in existence (see below).
http://www.fundinguniverse.com/company-histories/Asia-Pacific-Breweries-Limited-Company-History.html states that: 'Fraser & Neave had been present in Singapore since the 1880s and had grown into the region's leading soft drinks manufacturer by the late 1920s, when it decided to enter the beer industry as well. By then, too, Heineken, seeking to take advantage of The Netherlands' colonial influence in the region, had begun making plans to launch its beer on the international market, in part to compensate for the effects of the Depression on its European sales.
The two companies came together in 1931 to found Malayan Breweries. Heineken contributed its brewing expertise, while Fraser & Neave added its regional distribution strengths, with branches and production facilities located throughout Malaysia and Singapore and extending into Thailand and Vietnam as well.
By 1932, construction on the new brewery was completed, and in that year Malayan Breweries debuted the Tiger Beer brand. The new beer was said to resemble Heineken's own beer in flavor, a natural outcome of Heineken's contribution to the company's industrial development.
The Tiger Beer brand enabled Malayan Breweries to grow quickly into the dominant beer brand in Malaysia and Singapore. The company began exporting to Hong Kong and Thailand during the decade as well. Soon it was forced to increase production capacity, expanding the brewery in 1937, and then again two years later.
In 1941, Malayan Breweries acquired the Archipelago Brewing Company. That purchase gave the company a second brewery and a new brand, Anchor Beer, a pilsener beer that was to remain the company's second main brand into the next century.'