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Leong Fu, Champion Of The World - Part 11 – The Outlet Numbers Grow





These five cuttings from different publications continue the syory of the success of Old Cottage Pork and Chicken Chops..
From Left to Right, Top to Bottom the images show:
An article from the Face to Face page of an unknown local newspaper published in August 1987, just 6six months after the birth of Old Cottage. It confirms that there are already two outlets, one in Ipoh and the other in Kuala Lumpur and introduces Leong's thoughts relating to turning the business into a franchise.
Top centre and right - Two articles about Old Cottage and its founders in a local Chinese magazine.
Bottom left is a cutting in the form of an advertisement, "The Priceless Ingredients" probably from 1988 which extols the virtues of the "Old English Chops" and the "secret recipe known to only 3 persons today".
At the bottom of the piece, under the heading "Old Cottage Outlets" are listed 12 outlets that bridge Penang (1), Ipoh (4), Kuala Lumpur (6) and Malacca (1).
Finally, another cutting which records an additional outlet in Ipoh, bringing the countrywide total to 13.
To go to Part 12, click here.